What we are announcing
The SAiFI Distributor Programme is open for applications in mainland Europe and the United States. We are inviting a small number of well-matched industrial-safety, automation or machine-vision distributors to apply for authorised distributor status for SAiFI, our edge-compute active safety platform.
This is a deliberate channel-led expansion. We do not sell SAiFI direct. Every direct enquiry we receive that sits inside a distributor’s territory is routed to that distributor. The no-direct-sales position is contractual, not aspirational.
We signed our first distributor agreements with WSS Europe and Meon Limited in January 2026, covering the United Kingdom and Ireland with strong industrial and commercial reach. With those markets in capable hands, we are now adding partners in our remaining priority territories.
Priority markets
Our top-priority markets at this stage are:
- ✓Mainland Europe: country-level territory grants are typical; multi-country grants are considered for distributors with credible direct presence across borders.
- ✓The United States: country, regional (e.g. south-eastern United States) and vertical-specific territory grants are all options depending on the distributor’s footprint and focus.
- ✓Rest of world: considered case by case where industrial scale, high-value injury risk and a developed insurance market intersect.
The United Kingdom and Ireland are already covered through WSS Europe and Meon Limited. New UK or Ireland applications are not part of this round.
Why the channel model
We are deliberately a product company. Our engineering and customer-facing capacity is best spent improving the SAiFI platform, training new detection models, and supporting end-customers at depth. Distributors bring the local market knowledge, established commercial relationships, regional regulatory fluency and on-the-ground installation capacity that a UK-based product team cannot scale alone.
That is why the programme is built around protected territories, joint operational tooling and a real long-term framework, rather than an order-taking relationship.
What an authorised distributor receives
- ✓A contracted territory with a genuine no-direct-sales guarantee from Dynamic Safety.
- ✓The Distributor Dashboard: a web-based portal for scoping, quoting, order tracking, project visibility, support tickets, documentation, current pricing and lead times, and roadmap access.
- ✓A training programme for commercial and pre-sales staff, with formal certification on completion and annual recertification.
- ✓An approved-installer programme so the distributor can deliver installations without recruiting and certifying installers from cold.
- ✓A co-branded marketing pack: case studies, brochures, slide masters, social-media tiles, demo videos, brand guidelines and email templates.
- ✓Marketing development funds (MDF) for qualifying joint campaigns and trade-show presence.
- ✓Pre-sales engineering support from our team for complex tenders and site surveys.
- ✓Tiered technical support with clear escalation paths from distributor first-line to Dynamic Safety engineering.
- ✓A named Dynamic Safety account manager and quarterly business reviews.
- ✓Early access to new detection models and feature releases through the dashboard.
What we ask in return
- ✓A real commercial track record selling into industrial customers: manufacturing, logistics, heavy industry or adjacent verticals.
- ✓Willingness to commit to a stretching but realistic territorial sales target, recorded in the agreement schedule.
- ✓Investment in the training programme: we expect named commercial and pre-sales staff to complete the certification and to recertify annually.
- ✓Accurate brand representation, in line with our messaging guidelines, with no claims that exceed validated product capability.
- ✓Operational credibility: financial standing, regulatory compliance, professional indemnity and public-liability cover in place.
- ✓A constructive support relationship: first-line owned by the distributor in territory, escalating cleanly to Dynamic Safety per the documented process.
We agree a year-one ramp with each new authorised distributor as a planning baseline rather than a contractual minimum. Territorial exclusivity is available against an agreed annual commitment recorded in the schedule, sized to the distributor’s territory and capacity rather than a published threshold.
Two relationship modes
Distributors join the programme in one of two modes, both with the same operational benefits and different territorial protections:
- •Authorised: approved to sell SAiFI in the territory, with the full programme benefits. Dynamic Safety reserves the right to appoint additional distributors in the same territory while the programme is in build.
- •Authorised and Exclusive: the only appointed distributor in the territory for the duration of the agreement. All inbound enquiries in territory are routed to the distributor. Exclusivity is tied to an agreed annual commitment.
Most distributors join in Authorised mode for an agreed initial period and convert to Authorised and Exclusive after meeting defined commercial milestones. Exclusivity is granted on track record rather than on prospect-stage projections.
What Dynamic Safety looks like behind the agreement
We are a United Kingdom company specialising in industrial-safety technology. SAiFI is our principal product line. Our credentials at the time of this announcement:
- ✓Quality management system: ISO 9001 (certified).
- ✓Information security: ISO 27001 (certification in progress; we design and operate to the standard).
- ✓Additional accreditation in progress: SOC 2 / SOC 3.
- ✓Compliance with the UK Bribery Act 2010, UK Modern Slavery Act 2015, and UK GDPR; equivalent frameworks observed in distributor territories.
- ✓Direct installation footprint in the United Kingdom; international delivery through the approved-installer programme.
How the application progresses
The application route is short and deliberately low-cost at the early stages, so both sides can confirm fit before either commits significant time. End-to-end, from a qualified introduction to first sales activity, is typically three to five months.
- •1. Introduction: a short email or one-page brief covering your company, the territory you would like to discuss, and why SAiFI is a fit.
- •2. Discovery call: a 45 to 60 minute video call with our distributor team to confirm mutual fit and answer questions.
- •3. Mutual NDA: standard form, signed before we share commercial detail or the product roadmap.
- •4. Detailed briefing pack: the SAiFI Partner Handbook and Commercial Annex.
- •5. Commercial and product deep-dives: sessions with our commercial, product and technical leads on terms, product, support model and training.
- •6. Distributor agreement: negotiation and signature, including the territory and target band schedule.
- •7. Onboarding and initial training: dashboard accounts set up, branding kit issued, first training cohort delivered, first joint marketing planning.
Vetting we will run on you
To meet our information-security requirements and our internal partner-onboarding standard, we run a light due-diligence pass on every prospective distributor before we move past the briefing pack. Nothing in the check is unusual for a B2B partner programme of this size:
- •Verification of company registration and ultimate beneficial ownership.
- •Sanctions and politically-exposed-person screening.
- •Adverse-media screening.
- •Confirmation of insurance position (professional indemnity and public liability).
- •Two reference checks with named industrial customers in your market.
- •Where applicable, anti-bribery and anti-corruption attestations.
How to start the conversation
Send a short introduction to partners@dynamicsafety.uk. Please mark the subject line Distributor Programme: [Country] so it is routed to the right team. A one-page brief is more useful than a full proposal at this stage; it gives us enough to schedule the discovery call.
Include: legal entity and country of registration, headquarters location and operating territories, a brief description of your business and the industries you serve, the existing product portfolio (especially safety, automation, telematics, machine-vision or VMS-adjacent products), sales and pre-sales capability, installation capability if any, reasoning for interest, and the initial territory you would like discussed.
We aim to respond to qualified introductions within five working days.
